We are exposed to many different blogs, news, articles and other forms of communication on a daily basis. Here is an article from Cynthia D’Amour that we, as a club and individuals, should carefully consider.
Are Your Members Leaving Because You Don’t Heart Them Enough?
I’m noticing a growing trend of disappointment from association volunteers.
- Several have called me hurt more than complaining.
- They were volunteer leaders who had to take a leave for a variety of reasons…
- Surgery, family death, job change and more.
The source of their hurt – no one from their chapter cared they were not showing up.
- In spite of being super active for many years.
- And believing they had deep relationships with other leaders.
- Not a card, call – or even an email.
- In fact one of my favorite radio station misses me.
- More than some chapters are missing their star volunteers.
I signed up for iHeartRADIO.
- Made some stations around the country my favorites.
- Listened to 104.3 MYfm in Los Angeles a lot.
- And then I stopped listening to the radio while working about three weeks ago.
Two days ago, I got an email from iHeartRADIO saying 104.3 MYfm missed me…
It’s been a while since you listened to 104.3 MYfm Los Angeles.
Did something heavy fall on you? If you need help, we’ll be right over to lift it off!
Come back and let us know you’re ok!”
An app on my phone cares more about me than many chapters show caring for their members.
- In four sentences, I felt noticed, cared about – and missed.
- Yes, I know it was auto-generated.
- But it still made me smile.
This type of communication is growing as for-profits want to build emotional connections to consumers.
- Your chapter is going to have to step up its game in caring for members.
- Members will be asking themselves, “If an app can miss me, why don’t people who I’ve volunteered with for years?”
- Without the heart connection, the reason to belong pales.
How do you stay on top of the big events in your members’ lives – and show that you heart them too?